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Benchmarks · Mar 12, 2026 · 4 min read

What Good No-Show Rates Actually Look Like

We pulled aggregate data from practices on Molair. Here's where the median sits, and what the top decile is doing differently.

How Are Your No-Show Rates, Really?

Ask ten practice owners what a good no-show rate is and you’ll get ten answers. Most will land somewhere between 5% and 15% and shrug. But what does the data say?

The Benchmarks

  • Median no-show rate (Molair aggregate): ~8%
  • Top decile practices: <3%

The difference? It’s not luck or patient demographics. It’s three operational habits:

1. Automated, Multi-Touch Confirmations:

  • A single SMS the day before isn’t enough. The top-performing practices confirm:
    • Three days out
    • The day before
    • The morning of
  • And always provide a one-tap reschedule link, not just a phone number.

2. A Real Waitlist (That Actually Works):

When a slot opens at 8am, the system fills it—before reception even sees it. No phone tag, no scrambling. The process is automated and efficient.

3. Treating No-Shows as Data:

  • Every no-show is logged with a reason, where possible.
  • Chronic offenders are flagged for a modified booking workflow—not as punishment, but for pattern recognition and better allocation.

The practices that reach the top decile don’t just track their numbers—they act proactively based on data and insight.

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